I find the idea of archways intriguing. I was in San Diego last year and saw archways hanging at the Gaslamp Quarter, Hillcrest, and Little Italy neighborhoods. But whereas people in San Diego have been referring to those neighborhoods by those names long before the arches went up, I'm pretty sure nobody in Anchorage had ever regarded this section of 4th Avenue as the Mushing District. In other words, it feels too contrived. What sets this part of downtown apart so as to deserve its own place name? There's no theme among the areas businesses and no unifying architecture that defines the area. Part of me thinks this is the city's way of trying to spur positive development along this portion of 4th Avenue. After all, the arch will stand next to the one remaining block of "seedy 4th Avenue". But I don't think there's much that can be done to the more general area. Unlike west 4th Avenue, with its quaint small shops lined up next to each other, a block into the new Mushing District is met with block-sized buildings with blank walls. It kills pedestrian activity and explains why nobody bothers to venture east past C Street. It was a mistake to allow a parking garage to take up an entire block on one side and allow Holiday Inn to build a block sized hotel on the other side. And having the miniature highway of C Street going through it also doesn't help. But I digress.
By the way, this isn't the first time an archway has been called for in Anchorage. A few years ago there was a proposal to put archways in Spenard. But while Spenard attempts to display its bohemian credentials, its not-so-bohemian reliance on automobiles makes Spenard a non-memorable place in which parking lots dominate the fronts of buildings, and where nobody walks from one place to another, with the exception of the giant strip mall that the neighborhood revolves around. Placing an archway in an suburban environment like Spenard would just look awkward. As miffed as I am about this new "Mushing District" arch, downtown is certainly a better venue to be hosting this kind of street decoration.